Job Stories [JTBD]

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Also known as “jobs to be done,” job stories help define user tasks in product design. A more generalized version of user stories that attempts to avoid leading a design with persona-first phrasing.

Format: When [name situation], I want to [list motivations and forces], so I can [expected outcome].

Example: When I go shopping for groceries, I want to find the cheapest available produce, so I can save money shopping.

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