TUT #28: Designing rituals, Marketing + SEO stats for UXers, and Job titles are dumb

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TUT is a UXBeginner publication, curating the latest user experience news & training. 

A crack team of interaction designers from Stanford put together the Ritual Design Lab, which explores how designers can learn from the patterns of rituals “to develop better designs — that are engaging for users, and that offer more meaning to them.” Makes sense for a university that’s famous for the Persuasive Technology Lab made famous by “tiny habits” professor BJ Fogg. Read more about Ritual Design Lab in this extensive article on The Atlantic.

Intercom released the top marketing statistics for 2018, which had some interesting implications from a user engagement perspective: messaging apps have more active users than social networks, paid Google ads still have the highest conversion rates while LinkedIn converts up to 3x more users than Facebook or Twitter.

In the adjacent land of SEO, Smashing Mag published the SEO practices designers should be aware of that impact the content we design, like using images sized for mobile and using headings (H1 to H6) in a way that search bots can understand.

I absolutely love semantic explorations of job titles, and this article breaks down the growing # of designer roles: UX, CX, UI, IA and so forth. This is confusing to clients who’s job is not design, and I like that the author provides some suggestions like describing our work in terms of ROI to the business.

Design Canada won this month’s Awwwards selection. It’s a great example of a marketing site that supports the main story, which is a documentary about Canadian designers. Check out that sweet navigation design. Good job, northernly neighbors!

🏁Career Coaching Corner: Medium is a powerful tool for designers (well, anybody) to publish high quality content and get noticed. The opportunity for career transitioners lies in creating a compelling case study create leads to job opportunities. Playing with marketing channels can help launch careers, like this case study of the Apple Music redesign that went viral.

Keep learning,
Oz, founder @ UXBeginner, instructor @ UX School

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