TUT 34: The 25% Social Phenomenon, Rise of Content Design and Surprisingly Good Ecommerce Search

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According to this short 2 min video from UPenn, about one quarter of an entire group is enough to create an inflection point to change the behavior of the rest of the group. Read this Co.Design article for a further breakdown:

  • Highlight: “When a community is close to…large-scale social change…just by adding one more person, and getting above the 25% tipping point, their efforts can have rapid success in changing the entire population’s opinion.”

Can you think of some interesting implications of this applied to UX? Perhaps only 1/4 of executives need to adopt design thinking to create a mindset shift in their organization. Or perhaps only 25% of an application’s users is required to act a certain way (e.g. power users) to create a ripple effect in the rest of the userbase.

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In an ocean of ever-growing design titles, “Content Designer” is a hot new entrant. Read this article to learn how content designers add value to products & design teams.

  • Highlight: “At least 60+% of my tests got their main lift from optimizing the words, the button copy, the headlines, the text decoration, the layout, the scan-ability, readability, comprehension and simplicity of TEXT. This means the majority of conversion improvements can be made through content design.”

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The state of ecommerce search has only gotten better – when shopping online, users now find their desired results with less error and attempts. This new Nielsen Norman Group report explains the 5 major factors, and it’s a refreshing look at what works in UX (versus the endless problems we can point out). Interestingly enough, one of the contributors to better ecommerce is the decline of advanced & scope search:

  • Highlight: “People don’t use advanced search, and they often get confused and stuck in scoped search. Now, these complex search features are only present on the sites where they really make sense. In many cases, both advanced and scoped searches have been replaced by faceted search. The key difference is that faceted search allows users to narrow their options after they submit their query, rather than before.”

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The design software wars wage on, and Framer is promising a release of a true design-to-code tool (using React) this coming fall. This reaction article takes a guess at the possibilities of the new “Framer X”:

  • Highlight: “What about a themed component where we only specify “light” or “dark” and get all the colors updated accordingly? What about a list component where we can configure the number of rows? These are all difficult to achieve in existing design tools, but straightforward with real components (in the engineering sense).”

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Did you know that here at UXB, we have 4 beginner’s guides on UX topics?

What beginner’s guide would you love to see? Comment below and let me know :)

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🏁Career Coaching Corner: This roundup of 10 remote companies share top qualities they look for in remote candidates. Not surprisingly, prior experience working remotely and being a self-starter capable of independent work are amongst the most sought after qualities.

How do you show this experience? Consider blogging, volunteering, organizing online communities and picking up remote freelance gigs.

Keep learning,
Oz, founder @ UXBeginner, instructor @ UX School

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