“I like it like that” – the art of giving feedback, designing for trust, and other visual branding tips

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Weekly roundup of UX nuggets to stay up to date in the design industry. Want updates? Sign up for the UX newsletter here.

Do you believe me? [Tuesday UX Trainer: Designing for trust]

“Trust” is a word you often see and hear in business because the new generation of consumers demands more transparency and authenticity from brands. As UX designers, we can impart this to our products. 

In this previous UX training issue, UX Beginner walks through examples from Airbnb and Equifax on how companies build – and lose – trust.

I like it when… [The art of giving feedback]

“We all need people who will give us feedback. That’s how we improve.”

-Bill Gates

Tutti Taygerly discusses with us the art of feedback on 2 dimensions:

  1. Self-feedback which is basically the secret of all successful of successful product designers
  2. Feedback for others

She speaks of the power of starting with yourself, because you can control the changes you make before others. When you give yourself feedback, you’ll be able to learn valuable lessons to share with others when giving feedback. 

That’s nuts! [Mr. Peanut had to die]

Among the sad news this week, Mr. Peanut, the face of Planters nuts for 104 years, “died in an accident.” Instead of rebranding an outdated mascot, Planters decided to kill it off in public fashion.

This sparked tweets from major brands trying to capitalize on this viral news, including condolences from Mr. Clean and Uno the Card game.

Molly Robert meditations on this marketing play: “Mr. Peanut drips with plenty to which the woke vanguard of society today has grown allergic: maleness, dandyism, and money, money, money.”

The death was symbolic for the company and (hopefully) marks a new era of marketing that’s more culturally sensitive.

Move your designs [The Role of Animation and Motion in UX]

Animation in UX design is a heated debate. Some believe that designs should avoid animations because they’re distracting. Others believe that animation is critical to communicating state changes and other things that the user should pay attention to.

Example of a common animation: when a hamburger menu opens to the list of items. This is an animation that moves to provide users with more actions. 

In this article by Page Laubheimer, he provides a list of when to tastefully use motion: feedback, state change, spatial metaphors and navigation, simplifier, and attention-grabbing. 

Zoom out with CX [Branding is Dead, CX is King]

CX, or customer experience design, is a discipline similar to UX. But rather than optimizing the quality interactions between user and product, CX encompasses a person’s experience with a company or brand.

The article uses Chobani as an example of how a visual identity takes into account the many steps of a customer journey, from store to refrigerator shelf.

Takeaways?

  • When designing an interaction, the product is a representation of a business, not just a standalone.
  • What might work for an audience in one place might not work elsewhere in their journey
  • When designing, look at the bigger picture and consider the multiple touchpoints a customer can have with your product or brand

Designer’s Toolkit: Milanote

Milanote is an amazing resource for perfect visual note-taking and visually arranging project details. While the design process can be messy, unstructured, nonlinear, and hard to come back to, it doesn’t have to be that way! The free account allows you to share unlimited boards, add 100 notes, images, or links, and upload 10 files. This could be your next collaborative planning best friend!

Remote UX Jobs

Plato Design is a design agency that brings to clients the power of human creativity and technology. They are looking for a Product Designer with great design thinking skills to deliver products to customers. This is a freelance position where you can be located anywhere to work and take on as many projects you’d like! If you have a particular aesthetic on your portfolio, you’ll stand out when you apply.

Capbase is a resource for startup companies that simplifies the legal compliance process. They’re looking for a Product Designer with strong UX skills and startup experience to join their team. This is a fast-paced, growing team so it’d be awesome if you are someone who is highly self-motivated. 

Gubagoo is a fast-growing messenger and commerce solutions for automotive dealers. They’re hiring for a passionate Product Designer who will be working on shipping product improvements and features. To apply you’ll be emailing them at [email protected] with your resume and portfolio. 

Remote Senior UX Positions

Shopify is well-known for its commerce for various companies to sell its products and services. They’re always growing and finding new ways to create more value in the business world. They’re looking to add a Senior Product Designer – Production Engineering which is Shopify’s discipline of site reliability engineering, infrastructure engineering, and developer productivity. If you’re ready to join a fast-paced team, get your application in by 9:00 AM EDT on Tuesday, February 4th

NuHire, Inc. is a human resources company interested in putting your career goals in front. They’re hiring for a Product Designer who is proficient in Adobe XD and other Adobe Suite tools. Additionally, if you have some knowledge of HTML and CSS, it would be very beneficial!

About the Author

Kim Chung

Designer, foodie, and lover of aesthetics.

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