Critical UX skills that go beyond design

UX KPIs, writing skills, and improving accessibility. Check out our new UX nuggets and the latest remote jobs too!

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The 7 most important UX KPIs and how to measure them

Key Performance Indicators, also know as KPI, are quantifiable measurements that help an organization define and track the progress towards its goals. 

KPIs that demonstrate progression towards user experience-related goals can be known as UX KPIs and they can be divided into 2 types*: behavioral and attitudinal (*some teams may prefer to categorize their UX KPIs as quantitative and qualitative). 

Behavioral UX KPIs (what they do):

  • Task success rate
  • Time-on-task
  • Search vs navigation
  • User error rate

Attitudinal UX-KPIs (what they say):

  • System Usability Scale (SUS)
  • Net Promoter Score (NPS)
  • Customer satisfaction (CSAT)

The powerful tools listed in this article will help measure product UX more effectively. UX KPIs are important because they are comprehensive and digestible data that showcases progress to stakeholders and team members who aren’t necessarily UX professionals. 

Can writing make me a better designer?

Why should a designer write?

Many designers create a personal website to showcase their portfolio, add their contact information, and say “good enough”. Not all designers are writers, so why should we spend the time writing? Isn’t showing the final product enough?

No, it’s not enough because writing is perfect for documenting the processes, it helps you clearly share your work with others, and engages readers into learning more about what you do. Being able to clearly communicate the ‘how’, ‘what’, and ‘why’ of your work can make you a better designer. 

That’s not to say you need to create a website from scratch to start writing. You can start small through Medium, LinkedIn, or even Facebook notes. It’s about starting small and continuing to improve. 

Naming things to improve accessibility

For many companies, accessibility is an afterthought, sometimes even forgotten. 

You can improve the accessibility of your work simply by ensuring things have accessible names. Ideally, these would be unique and use names too so that they can be used for navigation and file organization. 

How it works:

When a user navigates to your site, the server sents over the markup to the browser. Then, it gets turned in to Document Object Model (DOM) and made readable with Accessibility Tree before moving into the Platform’s API. In the end, the user is able to access the content from the site via Assistive Technology (AT) such as braille bars, screen readers, alternative point devices, and screen magnifiers. 

While the article goes more in-depth on the HTML elements what name things, the takeaways here are making distinguishable content and compatible tech

💎 UX Nuggets 💎

We’re trying out something new this week by replacing the weekly “to-do” list you’ve been seeing with a “UX Nuggets” section filled with design tips & tools, quotes, podcasts & videos, and books.

Design tips & tools

Easy illustrations for everyone → Blush

Quick sitemap builder → Octopus


“Innovation is often the product of constraint.”

Todd Waterbury

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

Douglas Adams

Podcast episode 

Inspirational insights from Yasmine Evjen → What is design if not a way to tell a story (w/ Yasmine Evjen, Google)


Words of wisdom from Don Norman → 21st Century Design (In 6 minutes)

Design book

Science in the form of art and historical voyage → The Golden Ratio: The Divine Beauty of Mathematics


UX Designer

Aha! is a software company that creates strategic roadmaps for clients.

Requirements: online portfolio, LinkedIn, cover letter, resume; 3+ years of experience on a product or visual design team for a SaaS app; enjoys crossing back and forth between UX and graphic design; understands product management and marketing as well as user behaviors and motivations

#startup #greatperks #unicornpotential

UX/UI Designer

Granfana Labs is multi-platform open-source analytics and interactive visualization software

Requirements: 2+ years of experience as a UX or UI designer; comfortable working in a remote-first company; enjoy talking to users to gather data; experience designing solutions that follow accessibility standards. 

#friendlycoworkers #flexible #greatperks

UX Designer

FormAssembly is an enterprise web form creation and collection platform. 

Requirements: be in US Eastern/Central timezone; familiar with Sketch, Slack, and Jira; knowledge of Salesforce Lightning Design, Pendo, and Gherkin; comfortable in an Agile work environment

#smallteam #startup #flexible

UX Designer

Hobsons is on a mission to connect learning to life by matching students to opportunity across a lifetime of education decisions. 

Requirements: 3+ years of UX experience with websites and/or web applications; proficiency with prototyping tools such as Sketch, InVision, Photoshop

#friendlycoworkers #greatperks #flexible

Remote Senior UX Positions

Senior UX Designer

Oddball is a digital agency providing support to federal clients.

Requirements: understanding of and ability to design 508 compliant solutions; experience working in Agile development environments; capable of taking direction from senior leadership and translating into concrete next steps and actions

#greatperks #smallteam

Lead Product Designer

The New York Times is a pioneer to a new era of journalism. 

Requirements: 5+ years of experience in product design, including substantial work designing interactive products or tools; excellent sensibility for micro-interactions and typography; understanding of modern HTML & CSS

#bigcompany #leadershiprole #greatperks

Senior Product Designer

Localize offers a full-featured, cloud-based Content & Translation Management System for its users.

Requirements: 2+ consecutive years of remote work experience; 6+ years of experience design UI/UX for B2B SaaS products with portfolio; strong product management skills

#flexible #smallteam #unicornpotential

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