How to Navigate the Ocean of UX Job Titles

One real (but kinda silly) barrier to entering the UX job market is the sheer number of confusing UX Job titles. Today, I’m going to help you navigate, understand, and evaluate the many UX job titles and descriptions you are bound to come across.

Why The Problem Exists 

User Experience is a very broad term, which is one of the root causes of confusion that permeates not only to UX job titles, but to the entire profession itself. The user experience of a product or service encompasses several considerations, which is best illustrated with a diagram:


So when companies write UX job descriptions, some of them throw the kitchen sink of responsibilities into one job, because:

a)  They’re still figuring out what UX means to them
Companies (usually less experienced with UX) may not want to leave out any part of the user experience design process. It’s hard to prioritize what’s most important to them, especially when they’re still figuring out exactly what they need from UX professionals.

b) UX is our savior! 
UX design professionals may be viewed as the cost-effective solution that can do it all. If “user experience” is all these elements as depicted in the above diagram and more, then we can save money by hiring someone who takes care of the entire user experience!

That’s why you see job descriptions that ask for everything from research -> design -> prototype -> code -> testing and beyond.  There are some extremely talented people who can do it all. We call them unicorns, and we’ll talk about them in a bit.

How to Evaluate UX Job Titles

As Aaron Weyenberg hilariously illustrated in his UX Job Title Generator Page,  you will run into a ridiculous # of variations on UX job titles.

But the common thread between all these titles is that they make use of 5 major skill sets: UX Design, Visual Design, Code, Content Strategy, and Research/Usability.

1. UX Design

The most generalized (and confusing) term out of the bunch, user experience design is often concerned with architecting the blueprint of a system, which may include research, translating business requirements into design, information architecture, wireframing and testing.

This slideshare, especially slide 4, is a popular way to think of UX Design (in their example the interaction designer) in relation to the other UX sub-disciplines.

Sample UX job titles focused on UX Design:

Job titles that typically imply more seniority, closer to business strategy:

2. Visual Design

Visual design emphasizes the use of graphic design principles such as color, typography, layout and illustration to breathe life, personality and branding into a system.

Sample UX job titles focused on Visual Design:

Basically any jobs that emphasize key terms like art, artist, visual, user interface, “2d,” and print fall into this category.

3. Code 

Emphasizes the ability to create workable prototypes, typically in HTML+CSS (and often Javascript).

Sample UX job titles focused on coding:

  • UX/UI Engineer
  • UX/UI Developer
  • Product Designer (this term will soon match “UX Designer” in broadness and confusion)

This is the unicorn I was referring to at the beginning of the post. Many employers are looking for the mythical triple-threat of designers who can architect a system (UX Design), make it look pretty (Visual Design), and bring that to life (Code). However, from anecdotes of UX developers, it may be difficult to differentiate their job between that of a Front-End Developer. (If you can code, it’s not unusual to spend 80% of your time coding, and less on the entire UX design process.) Watch out for a dedicated post on this in the future.

4. Content Strategy

Emphasizes the ability to interpret research findings; create sustainable plans for different content types, create taxonomies and metadata frameworks. 

Sample job titles focused on content strategy:

Any job description that emphasizes words like “copy, Emphasizes the ability to plan, conduct, and draw actionable conclusions from usability tests. People with this skill are expected to develop & own research projects, and be able to analyze & use data to move the business forward.

I’ve noticed that almost all UX job titles with “research” or “usability” in them almost always read the same, are quite interchangeable. I’m not saying that’s the way it should be; it’s just what I’ve observed.

Sample job titles focused on research/usability:

The Reality

Even at this point there’s still room for confusion: UX Designer at one company may have a completely different set of responsibilities at another company.

This is mainly driven by context: what is the size of the company and what is the type of work they do?

Bigger companies (think Microsoft, Google) tend to have more division of labor, meaning dedicated roles. For example, IBM’s user experience program specifically hires for those in UX Design, Visual Design, or Front-end Dev. Big companies usually also have more seniority levels, from junior UX designer all the way up to VP of User Experience.

Smaller companies – especially startups – often require their UX professionals to wear many different hats. In an fast environment with less resources, scrappy startups look for unicorns who can do it all.

Agencies can be anywhere in the middle – they hire based on client needs. If a client demonstrates need for a content strategist, a agency would hire a content strategist. Or a user researcher, and so on.

Regardless of the type of company, you can expect most UX Design jobs to be asking for some combination of 1) UX Design 2) Visual Design and 3) Code.

Example: A job might look like 80% UX, 20% Visual, 0% Code.

You just have to carefully comb through job descriptions and talk to recruiters to figure out that those percentages will roughly be.

So, which UX Jobs should I go for?

The safe route is to tell you “it depends.” But for most User Experience Beginners, what I’ve seen by and large is that the most suitable roles ask for skills in UX Design and/or Visual Design, with job titles like:

Content strategy and user research/usability  jobs are more defined, and dedicated effort to either task usually don’t fall under the purview of generalist UX Design.

These are more specialized jobs that typically require more schooling and years of experience. Also – there is less demand and less openings in these jobs. Unless you’re passionate about content strategy or user research, I wouldn’t sweat too much on these jobs.

Yeah, I admit it –  there’s a good amount of generalizations made in this article but it is written for maximum effectiveness for most UXBs.

Obviously what job you end up going for depends on your individual background – you know your skill-set best.  But it’s my hope that confused UXBs can now make better sense of the plethora of UX job titles out there, avoid jobs that are a bad match, and ultimately find the most suitable job.

Agree, disagree, or just feel strongly about your UX job title? Let’s have a discussion in the comments below.


9 responses to “How to Navigate the Ocean of UX Job Titles”

  1. Some great insights here, write more :)

  2. What do you think of the title “product designer?” My problem is that I’m a UX unicorn, and there isn’t a title I can use from my understanding for the general public.

    Any advice?

    1. That’s a great problem to have, Marcos! It all depends on what and where you want to be. If you enjoy a mix of UX, visual design and code, you’ll have no problem calling yourself a Product Designer in San Francisco. I think the term Product Designer is becoming common amongst startups in general.

      On the other hand, if you want to focus on strategy and user experience, just call yourself a UX Designer. Job titles can be tailored to the direction you want to go and what you want to do :)

  3. Thanks oz for the article!

    As a UX researcher, I was searching what other UX titles are there and landed on your article. Coming from an engineering background (so I can code) with a passion also for visual design. I struggled quite some time to find a combination of those two seemingly unrelated fields, before finally stepping into the UX world. I have called myself UX engineer, UX designer, and then UX architect. But throughout the years working with real users, I discovered usability and user research is what I truly passionate about, so I took on to that path.

    Because my path overlaps with many roles you mentioned here, I really enjoyed reading your article. Thank you for explaining these confusing fields very clearly. And I liked when you call people with the ability to do it all “unicorn” ;).

  4. I’m late to the party here but i too have struggled to find where i sit in the chain. The problem is, working at a small agency, even though i do the UI design work, i also have to do the solution and sketching from the research. That in itself is UX. So in my role i am responsible for the solution as well as the creative. Can you be in this space? its quite confusing at times.

  5. i want to start ux designing, what other things should i know before starting to learn ux desinging and after that what all topics should i cover in ux design to get a job. Thanks

  6. I enjoyed reading your article thank you,I want to start UX design and need to be more focused on concepts,these topics are helpful.

  7. I thoroughly enjoyed reading this article !

  8. M Peterson Avatar
    M Peterson

    You left out UX Architect and UX Engineer…

    And not one time when I was performing Information Architecture was it deemed not aligned to business, but in fact it HAS to be. Try reconstructing the taxonomy of a Navigation Schema (main navigation) without approval from upper management for their huge website or portal. Its probably the only job where its mandatory to do this. I thought I’d send my students here, but its underwhelming without real insights in these jobs with first-hand knowledge.

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